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Welcome to the Marketyourwaytothetop WikiEdit

Welcome to the marketyourwaytothetop Wiki. Market you way to the top is the centre of all things market research. Get your business together by knowing the right marketing moves today!

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What is MARKET RESEARCH? == Market research is the process of collecting, recording and analysing data about the customers, competitors and the market. It is used to find out how consumers would react to their product. Not only that but also to different price levels, alternative forms of promotion, new types of packaging, preferred means of distribution and lots more.

The use of market research is definitely important because it will impact on how you will make your decisions towards all areas of the marketing process. Market research is conducted by specialists agencies working for other businesses and it is rather costly, so is it worth it?

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